The goal of the project was to promote my original musical audiobook for children and young people with an ecological theme — “EcoMusical,” available on Empik Go.

Link to the “EcoFlowDog” profile on TikTok.

Below is a screenshot from Empik Go showing the increase in sales of the musical audiobook “EcoMusical” after promotion on social media through the “EcoFlowDog” project.

The content I create combines entertainment with emotion and a clear message. Despite the short format, I use various types of storytelling, current trends, and deliberate production decisions — both in terms of visuals and editing.

Below are links to selected music videos in which I was the creator, director, cinematographer, and editor.

I work with both professional equipment (including the Blackmagic URSA Mini Pro and DJI drones) as well as mobile devices — choosing tools based on the objective, not the other way around.

I have experience delivering projects across a range of budget scales — from low-budget productions to more advanced executions.

As a creator, I have written scripts, directed, operated the camera, and edited — often combining these roles.

I have production resources, professional experience, relevant education, and access to creative teams and a film studio.

Below are photo of the film studio.

Initial Concept for Your Brand

I am aware that presenting a concept before starting a collaboration is an unconventional approach; however, I believe that in the creative industry, initiative and a way of thinking are just as important as a portfolio.

Based on my analysis of your industry, I assume that the key factors for clients and investors are:

-trust, a sense of connection, and motivation to take action (invest).

Therefore, I would propose introducing a consistent, recognizable brand character based on cryptocurrency symbolism.

Taking into account your presence in Asian markets — where symbolism and visual storytelling carry particular importance — I propose the concept of:

„The Bull Warrior”

A character inspired by the symbol of the bull (bull market), representing:

-growth
-strength
-stability
-control in a dynamic market environment

Such a character could become:

-the narrative core of social media content
-an element of visual identity
-the protagonist of marketing storytelling

Alternative: “Doge”

A second, more viral and lighter option is to use the symbolism of Doge (Shiba Inu) — associated with meme culture and virality.

This approach enables:

-creating humorous and engaging content
-rapid audience growth
-balancing the seriousness of the investment industry with accessibility

Why does it work?

In the “EcoFlowDog” project, I applied a similar mechanism — using a personified, recognizable character (inspired by pop culture) that:

-led the narrative
-built consistency in communication
-increased engagement

I believe that personification and storytelling based on archetypes (e.g., hero, guide, guardian) are particularly effective in the investment industry, where it is necessary to simultaneously:

-build trust
-simplify complex topics
-capture attention in a competitive environment

Below are sample projects/inspirations for social media content characters.

The concepts presented above are preliminary in nature.

If you are interested in cooperation, I would be happy to develop them into a full strategy or propose alternative solutions tailored to your business goals.

What I can do for your company

Within the first days of cooperation, I will focus on quickly understanding your business model and implementing actions that can deliver measurable results in the shortest possible time.

1. Analysis and diagnosis

-detailed familiarization with the company’s business profile, offer, and target audience
-analysis of current social media communication (content, formats, performance, narrative consistency)
-identification of strengths, weaknesses, and untapped growth areas
-competitive benchmarking (including communication in Asian and global markets)

2. Strategy and creative direction

-development of a coherent communication concept (tone of voice, storytelling, visual direction)
-proposal of a main narrative axis (e.g., brand character / system of symbols / archetype-based storytelling)
-definition of content formats tailored to platforms (TikTok, Instagram, YouTube, X)
-alignment of the strategy with business goals (trust, conversion, brand awareness)

3. Content concept and production

-creation of specific content concepts (viral, educational, storytelling, serial formats)
-preparation of scripts and production plans
-definition of budget and selection of production resources (from low-budget to premium productions)
-selection of execution techniques (editing style, pacing, narration, sound, formats optimized for algorithms)

4. Testing and optimization

-implementation of initial materials as a controlled testing environment
-analysis of performance (reach, retention, engagement, conversion)
-rapid iteration and optimization of content based on data
-identification of formats with the highest scaling potential

5. System and scaling

-design of a repeatable content creation system (production pipeline)
-establishment of a foundation for scaling content activities
-recommendations for further development (campaigns, series, collaborations, influencers)

Result after 30 days:

-a clear direction for communication and content strategy
-first optimized materials and insights from testing
-a ready-to-scale content system
-solid foundations for building growth, not random virality

Tomasz Czekalski

Warsaw School of Advertising
Field of study – Film Production and Directing

Capitol Musical Theatre Academy in Wrocław
Field of study – Musical Theatre Actor

Fryderyk Chopin State Music School in Kłodzko
Specialization – Piano

PROFESSIONAL EXPERIENCE:

2025–… Artistic Director at bravo!TEATR in Warsaw

2024–2025 Artistic Director at Atlantis Theatre in Tenerife

2022–2024 Creative Director at Ego Galeria Creativa in Tenerife

2023–2024 Artistic Director at Bemowo Theatre in Warsaw

2019–2023 Creative Director at BWT Media in Warsaw

2017–2019 Creative Director at Monument Productions in Warsaw

2014–2017 Managing and Artistic Director at T-art Musical Theatre in Wrocław

2000–2014 Managing Director at A-Vista in Kłodzko

ACHIEVEMENTS:

2021 – Scholarship of the Minister of Culture, National Heritage and Sport

2020 – Scholarship of the ZAiKS Creative Fund

COURSES / TRAINING:

2025 – A1/A3 License – Drone Pilot (Civil Aviation Authority)

2019 – Video Editing and Color Grading Course in DaVinci Resolve

PUBLICATIONS:

2024 – Musical Audiobook EcoMusical (published on Empik Go)

2014–2024 – 15 musical scripts (libretto and music) for Polish and Spanish theatres (registered with ZAiKS)